My role: card game design, visual and user experience for the app.
What: Foodstars is campaign for Albert Heijn Supermarkets to inspiring kids about the joy of eating fruits and vegetables.
To change possible negative perceptions about fruits and vegetables and to have kids experience how fun and tasty healthy products can be we created 64 unique food characters. Ranging from the rugged Broccoli Bikers to the clever Code Crackers. These Foodstars are represented in 6 original card games and can be found in the AH Foodstars app where they challenge kids and families through fun and engaging social food challenges.
Project made at &samhoud creative tech.